Future Job

The job that fits me the best is Account planning.  I feel that this position is the best for me because of the lack of patterns.  Account planning isn’t a job that favors patterns and routines.  You are constantly finding new angles, new clients, new opinions, and meeting new people.  The book stated that it is less about organization and management but more about really thinking and solving problems.  I feel like this would be an excellent position for me because of that simple fact.  I can problem solve.  

My intuition with people and my understanding of how they live would help me as an account planner.  I would be the middle between the business side of advertising and the creative.  The book states that planners go beyond advertising and are thinking of all aspects of brands, people, and life.  With a minor in sociology I can really understand different perspectives and the way that they can relate to a product or company.  The most appealing part about becoming an Account planner is that they are apart of almost every aspect of a campaign.  You have a huge opportunity to really influence what the brand says to the world.  Some of the most successful account planners have an originality about them.  They separate themselves from the business aspect of the account and see things most people do not see.  I am kind of a geek with good social skills like the book describes.  I am too analytical to be creative but not detailed enough to be a good account positions.  Account planning is exactly the right position for me in Advertising.