Crispin Porter and Bogusky

Crispin Porter is my favorite ad agency of our generation. No one in the last 10 years have come close to the successful campaigns that Crispin Porter has produced. This campaign for VW once again plays off of the famous "Think Small" campaign which was changed to "Think Big" and now altered to "Safe Happens". All of them do a great job at getting through the clutter of standard car commercials. They bring to light the aspects of a car most companies dont address. Once again Bogusky and friends did a great job.

22Squared

I like the campaign that 22squared is running for Buffalo Wild Wings. Its main competitor is Hooters. I think this creative strategy works great for competing with Hooters because lets be honest, most guys go to Hooters for the girls less than watching the game. Buffalo wild wings seems like the place for true sports fans that only care about the food and the game. I like the end where the bored looking guy keeps the wave going. It shows the audience that to get away from work and the rest of your life, bUffalo Wild Wings is the place to go.

72 and Sunny

This is an awesome ad done by 72 and Sunny. It reminds me of the Droga 5 Ads because of how they look like they are home videos. They all dont seem like an advertisement at first until the very end where it all comes together.

The Richards Group

The Chick Fil A campaign by the Richards Group never seems to get old. Like many campaigns it has used an animal or a character to get its message a lot, but it is interesting how people seem to have so much more sympathy for Cows instead of Chicken. The Richards Group did do something unique. They are using sympathy for the competitor as their symbol. If you eat more chicken than less people will eat meat (Cows) therefore saving the cows. It is a genius idea. There are few categories where this could actually work and it has worked wonderfully for The Richards Group.

BBDO Bad Advertising

Togs or Undies. This is quite a stretch for an Ice cream commercial. A twist on Summer? Yes the target market is different in Europe but what makes ice cream enjoyable is not. This is a lot like other non Us agencies that dont relate to the product as much as most US agencies do. Dentsu's Tokyo makes alot of ads similar to this.

Doner

This is a clever Ad that really makes you think about how you should do more for the needy. People really do just pass by most of the homeless on our streets. Doner did a great job at making people see that. This also tells people that by giving to Salvation Army they will give to the homeless and you just have to drop the clothes off. Non profit Ads are great for the industry proving that the powerful potential advertising has can be used for a lot of good.

Lowe

Its not more than you need, just more than you are used to. I think this is a very effective and smart Ad because it doesn't over exaggerate like other companies might. It reminds me of the AVIS, We Try Harder ad. Today, no one wants to here that some company claims to be the best. People like integrity and by GMC saying "its just more than you are used to" says to the consumer that at GMC we try our best to make the best automobiles. It says that if your tired of the same problems in your car, switch to GMC.

Mullen

This reminds me of the TM Tabasco ad. Not only are there flies in both ads, but it is another Interpublic Ad where the Agency improves the product's awareness. Its a very small target market that would purchase steel toed boots, but since there are so few ads for a product like this it is very effective compared to the competition.

Deutsch

This is a cool Play Station 3 Ad. I like that they didnt only advertise the gaming capabilities but illustrated bringing your life more exciting with DVDs Games and more. I am surprised that they do not highlight that PS3 offers Blue Ray disc capabilities. It still doesnt compare to the XBox 360 ads "Jump In". People play games to become their character and are able to do things they cant to in real life. XBox ads do a great job of showing that you could be whatever you want.

My Cell Phone Here

BBDO is known for their witty AT&T/ Cingular Ads. It seems that Verizon and Cingular are both trying to show that they both have the best coverage out there. Although it doesn't mention the competitor like their old Pepsi Ads did, it still seems too close to the Verizon Ads. Im surprised that BBDO doesnt advertise their link to the IPhone as much. Everyone wants the new IPhone so I feel that it would be smart for BBDO to make the viewer recognize that Cingular is just as cool and fun as the IPhone. Most consumers are more concerned about the phone itself than the service.

GSD+M Idea City

GSD+M does a great job with clients that serve a purpose greater than just a product, but a cause. With clients like America Red Cross, U.S. Marines, and others GSD+M shows their ability to motivate people to do something rather than buy something. I like Ads like these that actually show how a organization impacts lives. GSD+M does a great job with this. I also appreciate the Ad because it doesnt show people jumping out of Airplanes and killing 100 people because that is unrealistic to what every military man will do.

Ogilvy and Mather

Ogilvy and Mather does a great job at putting athletes, celebrities, and even super heros into their campaign to show that even they use American Express when they need help. Ogilvy has always done a good job at connecting with the target market. The Dove campaign for example makes the average person want the product because it is for everyone, not just the select few.

Saatchi + Saatchi

Just for having Troy Palamalu in your Ad is a plus. Troy is known for his hair in the NFL and is also known as one of the best defense men in the League. Head and Shoulders picked a class act to promote their product. The Ad by Saatchi and Saatchi is similar to the Wieden and Kennedy Ads with Michael Jordan. The ones with Spike Lee saying "It must be the shoes". I dont know if people are saying it must be the shampoo for Troy, but it is good for their product.

Vitro Robertson

The agency from San Diego, Vitro Robertson, does some great work for their So cal style clients. This Ad is similar to Carmichael Lynch's famous campaign for Harley Davidson. They both have that "too cool" attitude and do not require much information in order to get their point across.They have had Taylor as one of their clients for year and have produced great ads from the beginning. With a category like guitars, having a campaign can do a lot for your brand. You talk to anyone that knows anything about guitars, they know that Taylor is the best brand on the market. Vitro Robertson is a key reason for that awareness.

FALLON

Haha Im surprised I have never seen this Fallon ad before. Awesome Ad by a premier agency. Even though Minneapolis is a small market compared to New York or LA, the big 3 agencies in Minneaplois; Fallon, Carmichael Lynch, and Campbell Mithun produce great advertising. Fallon in particular continues to impress with their innovative TV spots. Great Ad

Carmichael Lynch

As we have seen in their Harley Davidson commercials, Carmichael Lynch effectively shows that there is no substitute to Porsche. Even the sound of the Porsche is incomparable. Only people with discretionary funds will purchase a Porsche and this ad shows them that it is the best machine you can buy. I like that Carmichael Lynch did something different than the average luxury car Ad. It is easy to advertise for a product with such high prestige and popularity, but in order to help the brand you must think differently than before. Carmichael Lynch did that.

Goodby, Silverstein + Partners

This is a bold move by Goodby, to actually create an Ad that makes fun of the product, but Goodby reverses the effect by showing why choosing a Hyundai is a smart buy. It is aiming at a very narrow target market, but it seems to be very effective. Goodby did an amazing job at identifying the problems with the brand and changing it accordinglyThis is a bold move by Goodby, to actually create an Ad that makes fun of the product, but Goodby reverses the effect by showing why choosing a Hyundai is a smart buy. It is aiming at a very narrow target market, but it seems to be very effective. Goodby did an amazing job at identifying the problems with the brand and changing it accordingly.