I like the campaign that 22squared is running for Buffalo Wild Wings. Its main competitor is Hooters. I think this creative strategy works great for competing with Hooters because lets be honest, most guys go to Hooters for the girls less than watching the game. Buffalo wild wings seems like the place for true sports fans that only care about the food and the game. I like the end where the bored looking guy keeps the wave going. It shows the audience that to get away from work and the rest of your life, bUffalo Wild Wings is the place to go.
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