This is a bold move by Goodby, to actually create an Ad that makes fun of the product, but Goodby reverses the effect by showing why choosing a Hyundai is a smart buy. It is aiming at a very narrow target market, but it seems to be very effective. Goodby did an amazing job at identifying the problems with the brand and changing it accordinglyThis is a bold move by Goodby, to actually create an Ad that makes fun of the product, but Goodby reverses the effect by showing why choosing a Hyundai is a smart buy. It is aiming at a very narrow target market, but it seems to be very effective. Goodby did an amazing job at identifying the problems with the brand and changing it accordingly.
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