Its not more than you need, just more than you are used to. I think this is a very effective and smart Ad because it doesn't over exaggerate like other companies might. It reminds me of the AVIS, We Try Harder ad. Today, no one wants to here that some company claims to be the best. People like integrity and by GMC saying "its just more than you are used to" says to the consumer that at GMC we try our best to make the best automobiles. It says that if your tired of the same problems in your car, switch to GMC.
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