BBDO is known for their witty AT&T/ Cingular Ads. It seems that Verizon and Cingular are both trying to show that they both have the best coverage out there. Although it doesn't mention the competitor like their old Pepsi Ads did, it still seems too close to the Verizon Ads. Im surprised that BBDO doesnt advertise their link to the IPhone as much. Everyone wants the new IPhone so I feel that it would be smart for BBDO to make the viewer recognize that Cingular is just as cool and fun as the IPhone. Most consumers are more concerned about the phone itself than the service.
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