The Richards Group

The Chick Fil A campaign by the Richards Group never seems to get old. Like many campaigns it has used an animal or a character to get its message a lot, but it is interesting how people seem to have so much more sympathy for Cows instead of Chicken. The Richards Group did do something unique. They are using sympathy for the competitor as their symbol. If you eat more chicken than less people will eat meat (Cows) therefore saving the cows. It is a genius idea. There are few categories where this could actually work and it has worked wonderfully for The Richards Group.