Crispin Porter is my favorite ad agency of our generation. No one in the last 10 years have come close to the successful campaigns that Crispin Porter has produced. This campaign for VW once again plays off of the famous "Think Small" campaign which was changed to "Think Big" and now altered to "Safe Happens". All of them do a great job at getting through the clutter of standard car commercials. They bring to light the aspects of a car most companies dont address. Once again Bogusky and friends did a great job.
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