This reminds me of the famous IPOD commercials that TBWA and Lee Clow designed. It has a similar background to the original Ipod spots. TBWA has always gave brands characters like the Energizer bunny, Taco Bell Chiwawa, and more. With Pedigree TBWA just had to use the actual consumer, not the buyer. The dogs themeselves are the symbol for the brand. The owners want to take care of the dogs on the commercial with the best food for them
No comments:
Post a Comment