This Ford Ad was made to specifically market to the Middle east. Y+R did a great job in my opinion because it brings up things about a car that based on middle east stereotypes are right on. This Ad wouldnt be as effective in America because our market is far too materialistic. We always want the best and to look the best. The Middle east market is much more conservative. Cars advertised as Ferraris would not be effective in the Middle East.
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