GSD+M Idea City (Austin)
GSD+M has been successful with clients like these, which need to make the viewer think about the reality of the situation. Many of GSD+M's other clients like American red cross, Hallmark, U.S. Airforce, and American Legacy Foundation all are companies that need to relate to the viewer and show why their cause is very important. This is a difficult task, but GSD+M has been successful with such clients. AARP put this ad out to encourage American people to find out the facts about the health care reform. It illustrates how congress is distracting Americans from what is wrong with our current health care. They did a good job at making this topic seem urgent and could possibly help AARP's cause.
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