I like this ad a lot because it gives Heineken the image of, If you want to party and enjoy yourself, Heineken is the beer you should drink. It also relates to the target market by showing all of the experiences, people, etc that the guy remembers. McCann Erickson developes campaigns that are catchy and that stick with the consumer. This is similar to the Coca Cola Ad done by Wieden and Kennedy where it shows the colony of little creatures making a single coke. Our generation is responsive to Ads like these.
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