In the Can

This is another tasteless beer ad created by DDB Chicago. This is a lot like their other Bud Light ads such as "True Men of Genius". Its hard to believe that Bill Bernbach, the man who famously wrote of his worry for advertising, is the same man who helped found DDB. If Bill was alive today, I am sure he would be embarrassed of this Ad. Bud Light lime could market their new beer in a more politically correct way. Although this ad might get more attention than other beer ads, it is controversial and "Getting it in the can" could be taken the wrong way to most people.